This is the simplest and most popular loyalty program in the CIS countries. The principle of its operation is that the history/cost of consumer purchases is recorded, and the company's commitment is compensated by accrual of bonuses to the program participant's account. In the future, bonuses can be used as "local currency" to pay for purchases.
Recently, entrepreneurs have increasingly combined conventional bitcoin data savings systems and network marketing methods. In particular, the basic loyalty program imports the functionality of increasing the levels and status of the client. The more purchases a person makes, the higher his status. The higher the consumer's status in the program, the more bonuses he receives.
For example, in the Sportmaster chain of stores, having made purchases for a certain amount, you can increase your prestige level in the bonus program. The higher the level, the greater the percentage of discounts you can receive and the greater the number of bonuses will be provided for subsequent shopping.