In this post I'm going to talk about one of the metrics that measure the performance of your website. It's about what referral is in terms of marketing metrics, its importance, how it is measured and how to improve the indices in this metric.
Join me for the next few minutes to learn all about this important metric.
What is referral ?
In English, referral means reference or referral, which is albania email list 215428 contact leads ultimately what a link does when it takes a person from one website to another.
It is an important Digital Marketing metric . Tools such as Google Analytics interpret it as the origin of the people or traffic that arrives to your website through means other than search engines or paid media campaigns.
In other words, these are visitors who come to your website through other pages or links, and not necessarily through a Google search for a keyword found on your site.
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Why is referral important?
This metric will help you measure how poorly or highly positioned the content you have on your website is so that other people or companies can take it as a reference, since no one wants to have links on their website that do not provide value to the visitor or an optimal user experience .
By measuring this, you will be able to identify how much impact these websites are having on the origin of traffic to your website, as this is also measured by organic search or paid media campaigns.
So, this metric is used to see if the content you have on your website is interesting and valuable, not only for the person who refers you, but also for the person who will visit you after clicking on a referral link.