We've all done it at least once. You sign up for a new streaming service at 11 p.m., the site asks for an 8-character password that includes a symbol, but you shrug it off and reuse your trusty "Snowboarding!19" password from your high school days. In less than a minute, you've solved your problem and created a password for all the other accounts that share the same password.
Our latest study shows that this type of behavior is far from rare; it's actually quite common. So let's break down the results and delve into the details of this disturbing practice of password reuse.
To gauge the extent to which password reuse remains a habit, NordPass benin phone number list commissioned an independent research team to survey 1,727 adults (619 Americans, 605 British, and 503 Germans). The questionnaire focused on three areas:
Frequency of reuse of identifiers.
The number of passwords and accounts affected by the habit.
Why this habit is still relevant in 2025.
UNITED STATES
62% of Americans admit to “often” or “always” reusing the same password.
The average user juggles 3 master passwords that unlock about 5 different accounts.
Half of them say they do it because it's "easier to remember fewer passwords," and one in three feel overwhelmed by the number of services they use each month.
Mobile Data Security: International Collaboration & Regulation
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