Boost credibility and authority: If your brand consistently shows up at the top of search results for a range of keywords, users are more likely to perceive your business as credible and trustworthy.
Crush competition: Organic traffic can help you literally push out the competition. The higher your rankings are, the lower your competitors’. The first organic result on page 1 of Google has a standard click-through rate of nearly 40%. The second position? Just 19%. That’s why many businesses take a competitive approach to ecommerce SEO, targeting specific keywords and attempting to outrank similar companies in the same industry.
The benefits of ecommerce SEO go beyond the digital realm. For example, 60% of shoppers say they use their and compare prices or products while they’re in a store. With the right SEO strategy, you afghanistan phone number list can even reach shoppers in your brick-and-mortar stores.
Five elements of an effective ecommerce SEO strategy
Although ecommerce SEO has many moving parts, a good strategy will always include a few specific aspects:
1. Start with keyword research
Keyword research is the foundation of a successful ecommerce SEO strategy. It all starts with understanding the search terms and phrases your target audience uses to find products similar to your own. Here’s where to focus as you navigate the keyword research process.