Write an attention-grabbing subject line: Doing so can improve your open rate and get more eyes on your emails. Keep it short and benefit-oriented so the reader knows they’re getting something out of it.
Make sure your content matches your subject line: A decent open rate and a poor click-through rate usually mean your email doesn’t deliver what your subject line promises. For better results, make sure your subject lines and content are aligned.
Personalize your content: Using a template is a great guide, but don’t just copy, paste, and send. Personalize each email. Tailor them to your recipient’s industry or company, or reference a recent conversation you had. If possible, mention mutual you’ve helped.
Offer help and value: If you make their lives easier by offering valuable afghanistan phone number list thought leadership or recommending solutions to one of their biggest pain points, they’re more likely to consider what you have to say. Plus, this is a great way to build rapport.
Ask for input: This tactic can show your prospects that you value their opinions and feedback. It also prompts them to respond and engage with you. Try asking them to confirm they’re experiencing the same challenges that the news is reporting, for example.
Experiment with send times: Unfortunately, there is no perfect send time. If you’re not seeing desirable open rates, try mixing up the day and time that you send emails. Paying attention to how these affect your metrics can be hugely helpful. For example, I never send emails on a Monday. I’ve seen that Tuesday mornings work best for follow up emails, and when I want to schedule a meeting, I send invitations on Thursday mornings for the following week.