Ecommerce SEO involves specialized best practices unique to the ecommerce space, including making the most of assets like:
The ecommerce tech stack
Ratings and reviews solutions
Schema markup implementation
Product data feed optimizations
We caught up with Edwin Romero, an independent SEO consultant with a decade of experience, to get his take. He role in helping small, mid-sized, and enterprise level companies boost their rankings and increase organic traffic. According to Romero, “Ecommerce SEO is vastly different from other arenas in a lot of ways. You have to afghanistan phone number list consider that your target audience wants to make a purchase. You not only have to think about how users find your brand via organic search, you must also consider how to position your business so that users will more easily convert on your website. This is why there are specialized best practices, tactics, and strategies within the ecommerce SEO space.”
Headshot of independent SEO consultant Edwin Romero
Ecommerce SEO is vastly different from other arenas in a lot of ways. You have to consider that your target audience wants to make a purchase.
Edwin Romero
Independent SEO Consultant
How SEO works and why it’s important
Organic traffic is like good word-of-mouth: Although it’s technically “free”, you still need to work for it. Unlike paid media traffic, where every click costs money, organic traffic is earned from the trust of search engines, which will place your pages higher on SERPs if they feel your content is relevant and trustworthy.