Search engines use complex algorithms to determine which pages and websites should be ranked higher in search results. Another challenge? These algorithms change over time, making SEO success a moving target. Ecommerce SEO involves continually optimizing your content, structure, and technical aspects to align with these algorithms. This includes conducting keyword research, optimizing product descriptions and meta tags, improving website speed and performance, building high-quality backlinks, and more.
Over time, organic traffic can provide you with a steady stream of visitors and offset your paid media costs. You canpaid media budget to focus on your remarketing efforts and customer retention strategy.
The benefits of organic traffic for ecommerce
Cost-effective growth: Almost half (49%) of marketers believe organic search is the most profitable channel they use. That’s because organic content is the gift that keeps on giving. Once you create and publish organic content — whether it’s a blog post, article, or an optimized product page — the asset keeps contributing to your ranking success afghanistan phone number list even when you’re not actively working on it. This is in stark contrast to your paid media efforts, which stop bringing in traffic the moment you stop paying.
Increase brand awareness: With ecommerce SEO, you can reach new customers who may have never heard of your brand before.
Reach an intentional audience: The very nature of an online search requires a certain level of intent. Unlike a user running into a paid ad somewhere online, a user that takes the time to type a specific phrase into a search bar is already looking for certain products when they come across your content.