think about how you want to position yourself and then create supporting content to share with your audience. This could be video content, thought leadership articles, webinars, and more. Anything that shows off your personality and draws people in will encourage connection.
People want to get to know you and understand what you’re about before doing business with you. As noted earlier, using social media and other public-facing touchpoints is a chance to connect with prospects on a personal level and humanize the interaction.
2. Generate more high-quality leads
not all leads are created equal. Fewer high-quality leads, as opposed to a ton of afghanistan phone number list unqualified leads, can still increase your sales velocity if they make it through your sales cycle quickly. For this reason, you want to make sure that you’re tracking and focusing on qualified leads. And to get more of them, you need opportunities to connect with prospects.
You can do this by cold calling, creating a referral program, or via good old-fashioned networking. That might man getting out of the office and heading to an event or prospecting on social media. However, you may need to update your buyer personas or tweak your prospecting strategy. That way, you can make sure you’re going after the best leads right off the bat.