When a friend or colleague takes the time to tell you about a product or service, you probably listen. Word of mouth is the most common way people hear about brands. But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your net promoter score (nps).
But is nps really the best way to measure customer loyalty? Some service leaders aren’t so sure. We wanted to explore the pros and cons of this popular (and sometimes controversial) metric by reviewing what it is, why it’s important, and why some service trailblazersopens in a new window choose to measure loyalty in other ways.
what is a net promoter score?
How to calculate net promoter score
why is the net promoter afghanistan phone number list score important?
What is a good net promoter score?
What is a bad net promoter score?
What can you measure using nps?
How to run nps surveys and collect feedback
how to improve your net promoter score
how to implement net promoter score
measuring your nps is just the beginning
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