First off, it’s obviously better to have more promoters than detractors. You want to be on the positive side of the scale. The creators of the nps, bain & company, say that a score above 0 is goodopens in a new window. Above 20 is favorable, over 50 is excellent, and any score over 80 is considered world-class.
Again, many businesses use their industry’s benchmark as a barometer, giving them insight into how their customer experience compares to their top competitors. It’s worth noting that nps scores do not take in account the size, industry, and location of different businesses. So, if you’re a local small business, it isn’t necessarily useful to compare your nps to that of a global corporation with worldwide name recognition. It’s a little like comparing apples and oranges.
What is a bad net promoter score?
Any nps below zero would be considered objectively bad. Having more afghanistan phone number list people say negative things than positive things about your organization isn’t good, no matter how you slice it.
If your nps is significantly lower than your competitors, it may be a sign to re-evaluate your customer service experience. What are your competitors doing or offering that has their customers singing their praises? Are there any obvious gaps in your customer experience that you can address? Most importantly, what are your customers saying about your business?