A simple and effective way to collect actionable feedback with your nps survey is with an open-ended follow-up question. When someone completes your survey and rates your business, you might follow up by asking, “what’s the primary reason for your score?”
this open-ended format is easy to understand, can be done in a sentence or two, and can provide invaluable insight into what makes your customers recommend you to others or not. This can help you identify areas for improvement and highlight things that your customers are happy with.
How to improve your net promoter score
measuring your nps isn’t a one-time project. It’s a metric to track afghanistan phone number list and work strategically to enhance. To improve your company’s nps, you’ll want to take a dual approach. First, focus on each customer who responds to your nps survey. Second, you need to take a broad view of your company’s score and its various components. Consider these strategies:
1. Analyze nps regularly
customer perceptions are always shifting. An nps survey gives you a view at that moment in time, which is why you’ll want to repeat and analyze regularly. Quarterly may be a good cadence to survey each buyer, as more often could lead to customer fatigue. You may also want to time your survey to align with certain marketing or product initiatives. And many businesses send out nps surveys after customer service interactions to track sentiment on a more granular level.