What is account-based selling?
Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. It’s a more targeted approach to selling; instead of fishing with a net, you use a spear.
To make this possible, account-based sellers give target buyers a lot of their attention, and customize their strategy to fit individual accounts.
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Benefits of account-based selling
The main benefit of account-based selling is the control you have over afghanistan phone number list your customer base. With a narrower focus, your team can concentrate on creating a long-term plan to win over high-value clients.
Other benefits include:
Higher conversion rates: ABS can help you land larger clients and close better deals. About 48% of organizations that use an account-based strategy experienced a higher average win rate, according to Gartner. A lot of this is due to the extra attention reps pay to these accounts.
Better ROI: Because there’s a high level of personalization involved in ABS, contributing to higher customer engagement and a better customer experience, it typically generates higher returns. About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester.