Ai allows us to move forward as we learn more about changing customer preferences. After all, you can only optimize and refine your strategies when you continuously measure its success. With ai, you can adapt to changing trends, refine audience segments, and ensure your campaigns represent relevancy.
You might’ve heard about the “cookieless future,” as privacy regulations across the globe start to make cookies obsolete. Great email segmentation can help you gain valuable first-party data — information that customers offer you directly.
By crafting personalized, relevant content based on willingly shared information, we can navigate the cookieless future while building trust and comfort with customers. It’s our job to make them more receptive to our afghanistan phone number list outreach and more willing to share their data in a privacy-centric era.
Ai marketing tools allow us to intuitively create segments without complex technical expertise. For instance, we can use natural language queries to instruct the system to create segments, prompting it to “identify users who engaged with recent product launches but haven’t made a purchase.” it sounds simple, and it can be once you start playing around.