Incentive Marketing: Stimulating Demand

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The product exists, but the demand is zero – the situation is sometimes acute for business. And not only is there no demand, there is not even a reaction to the product – neither positive nor negative. Only indifference. To activate demand, incentive marketing is used. It involves the use of a number of tools to interest the buyer.

You can order incentive marketing services from Fractus.

Incentive Marketing: What is it all about?
This type of marketing is one of those that depend on the nature of demand. Stimulating marketing is a process aimed at increasing zero demand or leveling the customer's indifference to the product by linking the product's advantages to the customer's needs. It creates the value of the product in the eyes of the consumer.

The goal of a marketing strategy is to stimulate demand . And antarctica email list 5644 contact leads it begins with identifying a need and arousing interest in the client. Most often, it is necessary to revive demand with the help of this type of marketing in relation to products that have just entered the market or are becoming obsolete.

Incentive Marketing: What is it all about?

Factors of lack of demand
Weak demand or its absence at all occurs for many reasons. These are:

lack of information about the product (we are talking about a new product or a new business);
high competition;
barriers to dissemination;
too high cost;
low quality;
product non-compliance with the market or the market's unwillingness to accept it;
loss of value or relevance to the target audience;
inappropriate for the season and other.
Algorithm of actions
The main problem in this case is the lack of demand. But how can it be eliminated? First, you need to analyze the situation. And first of all, find out what the reason is. It will tell you how to proceed, what methods and tools to use, what to build a strategy on.

If we are talking about a new product, we will have to launch an active advertising campaign for the corresponding target audience. If the product is not relevant and does not meet the needs of the client, it will have to be either improved, or discontinued, or relevant distribution channels will have to be found and other markets will have to be targeted.

Stimulate demand in several stages:

Attract attention to the product by informing about it using channels and methods that are relevant to the audience.
Generate interest by demonstrating how the product's features will meet customer needs.
They create a desire to purchase a product by using techniques to add value to the product in the eyes of the consumer.
Algorithm of actions

Tools to stimulate demand
In order to develop demand for a product and generate consumer interest, stimulating marketing uses a number of approaches:

noticeable reduction in cost;
holding promotions and sales;
tasting and testing;
re-release of a product (discontinuation of an obsolete product and its replacement with a new one, improvement of an existing one, optimization or updating of packaging);
working with customer opinions;
search for new, more loyal and relevant markets;
launching an effective advertising campaign.
Moreover, for greater efficiency, several tools are used in combination.

Incentive Marketing from Fractus
Are you worried about your customers' indifference to your products? Contact Fractus!

We have a staff of specialists with experience and knowledge in the field of marketing. They will create a strategy and select the tools and promotion channels that will help generate interest in the product, therefore, provoke demand and lead to sales. And your product will be a success. Solve the problem now!

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