Targeted marketing to a narrow group of consumers

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There is a category of goods and services that people do not need every day, or even every year. If your business is focused on a narrow audience, then it will not only be impossible to interest a potential client with traditional advertising, but it will be unprofitable. In this case, pinpoint marketing will come to the rescue.

Point marketing is a set of measures that includes the development and promotion of goods and services aimed at a narrow audience. The main task is to create a favorable reputation for companies and their goods, to interest them. To do this, they use hidden opportunities to increase profits, and use unused resources. Unlike mass marketing, the impact of which is aimed at the masses, the audience of point marketing is so narrow that potential consumers can be counted. Another feature of this type of marketing is that fewer resources are spent on it than on mass marketing.

Spot Marketing

Spot Marketing: Basic Tools
Competent use of point marketing tools allows you to ensure that only those clients who are truly interested in your product or service come to you. Among them, the following should be highlighted:

Viral marketing . It works in such a way that a armenia email lis person, without realizing it, begins to spread advertising. For example, a company employee is so delighted with a new service/product that he/she hurries to share it with his/her relatives, friends, and publishes information on social networks. At the same time, the social circle perceives this news not as advertising, but as interesting information.
A targeted type of guerrilla marketing . It allows promoting the sale of goods and services without investing or practically without investing money in promotion. Information about a product or service is published in specific thematic communities, websites, forums.
Hidden advertising. The promoted product or service flashes in the plots of films, music videos, TV shows. Viewers usually don't notice such advertising, but it affects the potential buyer subconsciously.
BTL. Involves the use of indirect advertising methods that mass marketing does not use. Among them:
Sales marketing. Methods of selling goods directly at the point of sale: tasting, discounts on the last product, promotions, gifts for purchase.
Loyalty programs : club cards, bonus cards, cashback for purchases, discount coupons, gift certificates.
Point of sale advertising : distribution of flyers, leaflets, discount coupons.
Direct Marketing. Personalized sales without intermediaries. The goal is not only to stimulate the first purchase, but also to establish long-term relationships with potential buyers for secondary purchases.
Event marketing. Special promotions or advantageous offers for event guests.
Spot marketing includes not only the promotion of goods and services, but also pre-sales and post-sales work with consumers. Also, the capabilities of employees and personnel are expanded, and relations with competitors and clients are built so that they benefit the company. In addition, they optimize expenses, analyze the range of goods, merchandising, and the efficiency of personnel.

Targeted Marketing Tools

How to find your client using targeted marketing?
Conduct a deep analysis of your business and commercial proposal .
Create a portrait of a potential consumer .
Develop a promotional strategy that will attract customers' attention at the moment when they are most interested in your offer.
To make advertising effective, it is placed only on selected sites: thematic sites, blogs, social media communities, forums.
After receiving the first results, the analysis is carried out again to find out whether the return is increasing.
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