Target ancillary keywords
A single piece of content can rank for several keywords. Ideally, much of your shop content will rank for several keywords.
Once you’ve picked a primary keyword, look for complementary terms that keep within the overall theme of the topic but don’t overlap 100%.
Say you want to target the term “back pain.” you could also target in the same content, like “what causes back pain” and “how to relieve lower back pain.”
You can use your keyword tool to find ancillary keywords. Or you can look at two features of the Google search page: People also ask and People also search for.
SEO copywriting - people also search screen.
Those two features tell you what people search for next after reviewing the main keyword’s results. So they’re the perfect additions to make your content comprehensive and rank for more keywords with one asset.
Ancillary keyword tip: Google’s search bar autofill is another way to quickly find ancillary keywords. Just start typing your primary keyword in the search bar and see what it autofills. Oh, and try doing this in “private” or “incognito mode” so your search history doesn’t affect the results.
SEO copywriting - Google autofill.
Place keywords strategically and naturally Using keywords strategically means using them where they can have the most influence on search engines without negatively affecting the experience for readers.
Where should you use keywords? Wherever they can act as a signal that a webpage has the information a searcher is looking for. Here are the most common keyword placements: