The main example is, of course

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Its flagship is the Microsoft Office software suite. Besides, there are LinkedIn, the professional social network, and Dynamics, the cloud-based solutions for business apps, such as ERP or CRM. Intelligent Cloud The other third of Microsoft’s revenue is made up of its public, private, and hybrid cloud services, such as Microsoft SQL Server, Windows Server, and Azure. Besides, there are enterprise services, like Microsoft Consulting, to help customers plan and implement Microsoft products. Personal Computing The final third comprises the products and services created to improve users’ experience.


Windows, with the licenses in devices. Other solutions include Xbox venezuela whatsapp database games and consoles, advertising in Bing (the search engine), and sales of devices and PCs. Risks in Microsoft business model Competition: Microsoft faces some strong competitors, with a great variety of business models. Some of them provide users with free apps and/or content and make money from advertising. Others distribute open-source software at little or no cost, and these products are very similar to Microsoft’s; Cloud computing: Microsoft has to afford high costs in building and maintaining the whole infrastructure to support its cloud computing services, and seeks a sufficient market share in order to achieve a profitable scale.


All of that against brands like Amazon and Google. Microsoft’s Business Model Canvas Let’s take a look at the Microsoft Business Model Canvas below: Microsoft Business Model Canvas DOWNLOAD HIGH-RESOLUTION PDF OF THE MICROSOFT BUSINESS MODEL CANVAS Microsoft’s Customer Segments Microsoft’s customer segments consist of: Commercial and corporate clients: Server management, IT support, and consulting services, for example, besides the regular tools and solutions, such as cloud computing, Office, and Skype; General customers: All the common solutions (Office, Outlook, Skype, cloud, etc.