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Advertisement section Responsive Search Ads Expanded Text Ad
# Displayable Headings Max. 3 2
Length of the head 30 characters 30 characters
# URL paths shown 2 (optional) 2 (optional)
# Descriptions Shown Max. 2 1
Length of the description 90 characters 80 characters
Total max. length 300 150
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Google's Responsive Search Ads are also eligible to be shown with ad extensions, further increasing your presence on the SERP.
3. How to create Responsive Search Ads in Google Ads?
Responsive Search Ads are currently in beta and only certain accounts can use them. By the end of 2018, Responsive Search Ads will be available to all advertisers.
To create Responsive Search Ads, go to the 'Ads' tab. Here, press the blue + symbol to create a new ad. Then select 'Responsive Search Ad'.
From there, you’ll be guided through creating all the different components of a Responsive Search Ad: the final URL of the ad, the URL paths shown, up to fifteen different headlines, and four different descriptions. You can also add a tracking template by expanding the “Ad URL options.”
Also read: New in Google Ads: more characters for the expanded text ad
Once you've filled everything out, click 'save' and your new Responsive Search Ad will be reviewed and will go live once approved!
4. Are the ads always shown with 3 headings 2 descriptions?
No! Just as we’ve come to expect from Responsive Display Ads, which appear in different shapes and sizes depending on the user’s screen size and the content of the page, Responsive Search Ads are just as flexible. Smaller screens (like mobile) or busier SERPs may show fewer components of a Responsive Search Ad, so don’t expect your cambodia telegram data third headline and second description to always show.
Responsive Search Ads are bigger and often better than Expanded Text Ads. According to Google, Responsive Search Ads can expect a CTR increase of 5-15% compared to standard search ads! Of course, these are just averages and will not be the same for all advertisers.
6. Responsive Search Ads work best with more headlines and descriptions
Every Responsive Search Ad needs at least three headlines and two descriptions to be shown. But we know better, the minimum is rarely the best. The power of Responsive Search Ads is that they have more variations to test than traditional search ads. You can test as many as fifteen headlines and four descriptions at a time, so use them! Aim to use at least ten different headlines and three different descriptions in your Responsive Search Ads.
7. For best performance, highlight something different in each headline and description
Avoid repetitive and boring variations on the same headline. In fact, Google won’t even show your Responsive Search Ads if your headlines and descriptions are too similar.