Don't turn your ads into New Year's resolutions

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Why? Because by clearly understanding and defining who you’re targeting, you can create messages and offers that will resonate deeply with that specific group of people. And to do this you need to know the profile of your ideal client. If you haven't defined it yet, we'll leave you a template that will make it easier for you to create it. Commandment #2: You will have a single goal Do you want to promote your brand and sell at the same time? Remember that if you try too hard, you do too little.


Where you make a bunch of resolutions and don't ac argentina email list complish any of them. Choose just one goal and let that be the compass that guides your actions. It could be increasing sales, improving brand recognition, capturing leads, among others. Defining it in a SMART way provides you with a criterion for making decisions and helps you stay on track.


Commandment #3: You will have a budget in line with your goal Imagine you're in a store, in love with a dress that's bigger than your wallet. You could force the issue and pay with a credit card, but that wouldn't be very clever! It's similar with ads. If your goal is ambitious, like gaining new market share or getting everyone talking about your product, you're going to need a budget to back it up.