Include a map with your location(s) on your website

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PLUG adaptation Considering the different moments of your customer’s purchasing decision, you need to establish different ways of communicating with them. Remember: the message must be optimized for each moment and according to the medium in which you spread it. It is very different to find an advertisement for a paint brand when you search on Google “Where to buy Pepe brand paints” (because you already know that you want to go buy that paint right away), than to show a video on YouTube that invites you to renovate a space in your house by painting the walls (when you may not even be considering the option of making any changes to your house).


3. Use digital channels to spread your message with calls to action that encourage your customer to visit your points of sale You have already defined the right message for each moment, now it is ke armenia email list y that you have the essential elements of digital communication with clear and actionable calls to action according to the nature of each medium. Keep in mind the following recommendations: Register your business on Google My Business with its respective locations.


Register your points of sale on social networks that allow it (for example Facebook) Disseminate your campaigns and promotions through the social networks used by your target audience. Use geo-referenced advertising in mapping applications like Waze. List your business on Google Maps. Run paid ad campaigns with geographic referencing close to your points of sale on the Google Display Network or on YouTube Always communicate a good reason to visit your store (an exclusive product, a promotion or perhaps an event).