Similarly, a company's

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The first and most obvious consequence of the advent of the Internet on the shopping experience is its progressive dematerialization. During the months of lockdown, “being online” also meant for companies to build a real digital identity : the web and social networks have established themselves as the fundamental channels for keeping production and sales processes active . But why is it so important for a company to also take care of the “social” dimension ? Digital platforms have effectively become means of expression and sharing , through which we define our presence in the world .


Similarly, a company's presence on a social network is no longer defined simply as access to a showcase where content can be displayed , but requires redefining traditional communication strategies, favoring mechanisms that are as immersive as possible . Let's try to explain better. The Birth of Instagram Shopping Instagram Shopping: A Powerful Ally for Your philippines phone number list E-commerce Instagram, unlike other social networks, was born as a platform focused on images and videos . The centrality of the visual dimension requires the creation of contents that aim at spectacularization and are at the same time realistic , that describe the needs and desires of users, leveraging identification mechanisms and that offer a solution that is just a "click" away .


The monopoly of visuals has therefore inevitably affected the purchasing dimension . To test a product and evaluate its reliability , we refer to tutorials , testimonials, and well-known influencers . Precisely on the basis of these trends, starting in 2018 , Instagram launched the possibility for business profiles to associate the products of the posts with their e-commerce and therefore make purchases directly from the app. How does it work?Shopping onInstagram? In order to activate the Instagram Shopping tag , it is necessary to respect the prerogatives defined by the platform : the sale of services is not permitted and the sale of alcoholic products is prohibited .