The data at the beginning of

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In this general digital immersion, hot topics related to digital have become even more topical: digital literacy, network coverage of less accessible internal areas, connection speed, etc. But what I would like to accompany you in with this article is an analysis and a reflection on how the world of companies and agencies are addressing this emergency situation at a strategic and above all communicative level . What responsibilities do we communication professionals have at this time? What is the mission we must set ourselves to best communicate a brand? With what tone of voice? Let's start with the why First of all let's consider the context .


The data at the beginning of the article, according to which australia phone number list more than half of Italians spend at least 3 hours a day on social media , is indeed a necessary condition linked to the lockdown and therefore caused by a situation of imposition, but if we looked a little more emotionally at these numbers, we could also understand that they are dictated by the innate needs and requirements of human nature.


Especially in times of isolation and in contexts of widespread negativity, we desperately need interaction , distraction and entertainment . We also increasingly feel the desire to gather together and be part of a community with the same problems, needs and dreams. The brand in the time of coronavirus The communication objectives of companies at this precise moment must necessarily reposition themselves and be rewritten: this can no longer be exclusively the moment to find particular benefits or advantages in the purchase of products or services.