Now that you know more about

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However, the main ones are that: They value brands that express points of view, that is, genuine and transparent; They value individuality and, therefore, enjoy personalized consumer experiences; They consume to express their individuality and not to resemble the rest of the group; They trust the opinions and advice of the digital influencers they follow; They have more access to information and, therefore, are more aware and prefer sustainable products; They shop more frequently than other generations using mobile devices; They like quick responses; They praise diversity and social inclusion; Rapidly adopt new technologies; They cancel brands with which they do not share the philosophy; They prefer immediate pleasure rather than waiting to enjoy something in the future.


Now that you know more about Gen Z, we will present mexico phone number list ways to captivate this audience. This way, you can more easily drive individuals of this generation to your e-commerce. You can definitely sell a lot more this way. Check it out! HOW TO CAPTURE THIS AUDIENCE? To attract and sell more to Zoomers, take into account their consumer characteristics, as we studied in the previous topic.


Based on this: Offer personalized experiences in your e-commerce. To do this, use strategies such as Inbound Marketing integrated with technologies such as Stazione RD , which allow hyper-personalization ; Provide quick answers to questions and objections from Generation Z individuals. To do this, use, for example, tools such as WhatsApp and chats with humanized Artificial Intelligence; Communicate through social networks like Instagram and TikTok. Express your brand’s points of view and correlate them with the characteristics of Zoomers; Use platforms like Wake Experience to hire digital influencers who can create a greater connection between your brand and Gen Z.