And gimmicks such as cooling artifacts

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The summer solstice is the most representative solar term in summer, and the brand’s summer marketing can take the summer solstice as a node. As the weather starts to get hotter, people's demand for cooling off begins to increase,and summer resorts can be added to marketing. ( 3 ) Reference cases Heqi released an ASMR short film on the summer solstice, using various sounds full of summer impressions to create an immersive summer natural picture. The interweaving of heat and coolness gives people a very beautiful aesthetic enjoyment, which is excellent as a summer marketing. When the summer solstice arrives, Pinellia ternata blooms. Summer Solstice , The longest day of the year . Warm and noisy , arrived as promised. Let us listen to the summer together.



Summer Rhapsody Arrow Home Furnishings focuses on relieving heat and keeping cool. On the summer solstice, it released a poster with the theme of their cool home furnishings, " Summer solstice is here, cool down israel whatsapp number data your room " , and linked the concept of " coolness " with its brand products. summary The weather is getting warmer. In June , there is Children's Day for kids to have fun, and Father's Day for warm communication between parents and children. Young people taking the college entrance examination are preparing for their final battle, and brand e-commerce companies are about to be busy with the most important promotion in the first half of the year ... This month has many important nodes that arouse resonance and discussion. It is also the promotion month for e-commerce shopping carnivals. Brands can seize the nodes of these topics and gain the upper hand in the promotion month.




Everyone remember to mark these important nodes in your schedule. I hope it will help you get one step ahead in your marketing work! Attached: June marketing node mind map, friends who need it can take it by themselves ~ Author: Li Qiwen, everyone is a product manager intern; public account: Operation Party ( id : yunyingpai666 ) This article is provided by @Operation Party Originally published on Everyone is a Product Manager. Reproduction without permission is prohibited. The title image is from Unsplash , based on the CC0 agreement The opinions expressed in this article only represent the author’s own opinions.