SEO strategy so they perform better, we decided to start incorporating long-

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Challenges Before Rock Content Rock Content’s WriterAccess has been an integral part of 6Connex’s continued growth and viewership. Kortney Phillips, Marketing Coordinator of 6Connex, said in a recent interview with Rock Content’s team, “When I started [working at 6Connex] in June…the blog content was very high-level, top of the funnel, and short, roughly between 1,000 to 1,500 words. While the content was great, it was not aligning with our SEO strategy. We wanted to gain more authority in the events industry by providing our readers with lots of in-depth information that they can use, this is where we needed a change.


As we were assessing how our blogs were performing and south korea phone numbers adjusting our form blogs.” The lack of depth and length meant 6Connex might have fallen behind in their SEO efforts, would they not have been able to incorporate longer form and high-authority blogs. Phillips and her team decided to outsource their once in-house blogs to creators on WriterAccess who were experts in the event-planning sphere. While these blogs were longer, it was a vital move 6Connex had to make to ensure their platform’s success and ranking.


Immediate Changes With Rock Content’s WriterAccess As a marketing professional, making the leap toward outsourcing was natural for Phillips. She said, “It was really helpful to lean on WriterAccess for content when I was jumping into the events industry headfirst. When I first started at 6Connex, I had KPIs to hit by publishing so much content a month. This is where WritersAccess comes in. “It was really useful for me to jumpstart by having that content creation outsourced through other people that have had the experience and the knowledge and that have done the research.