After receiving the gift that the director had promised him (a beautiful tulip in a box with the brand name on it), he asks Eva: “Do you want the shoes in a box or in a bag?” After learning about the history of the brand and its products, customers only need a little push to complete the purchase , which can be a push notification on the website, or, as in this case, a simple question in the physical store.
Laughing, Eva says, " I think I've just been robbed ," noticing the sales strategy they had used to convince her. However, she says, " I don't understand how this system works, but I can't deny that I like it a little ."
Her first visit to the store ended with the purchase of a azerbaijan number data pair of shoes, but that was not all. Eva then returned looking for a pair of sunglasses, a visit that also left us with invaluable strategies regarding customer service.
On this second visit, another customer came into the store and the saleswoman, Cecilia, rushed to serve her. To Eva's confusion, the manager explained that this customer is only served by Cecilia, showing the exclusive attention they give to each customer.
In addition to this, it is very clear how the after-sales experience is key to customer loyalty . Eva receives messages from the store, where they show her clothes that could go well with her style, they invite her to events and exhibitions and they even remember her birthday, an experience that the comedian describes as very cool that made her feel part of something because "never, no one or anything had paid me so much attention."