Corporate Sustainability: Sincere Concern or Passive Compliance?

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As we have said, more and more consumers are moving towards sustainable purchasing choices and more and more companies are basing their actions on ESG criteria . But how many of these corporate initiatives are the result of a deep desire for environmental improvement?

According to many scholars, this is a mainstream and almost conventional phenomenon . Companies must always adapt to current situations and try to keep up with the ideological changes of buyers , in order to improve their positioning in a continuous challenge towards achieving objectives.

There are certainly companies that are sincerely interested in the issues estonia whatsapp resource inherent to the effects that their operations determine in the environmental, social and economic fields, but it is also certain that a certain number of legal entities undertake implementation and communication paths of their activity with a sort of fatalistic attitude for which it seems absolutely essential to "adapt" to the current ideological flows in society. These entities do not fully understand how crucial it is to create a glue with the general sentiment in terms of competitiveness and corporate credibility , especially with a view to the future.



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An unstoppable path
While for many the approach to ESG may seem like just another case of an ephemeral attempt to increase the value of a company, several data demonstrate that the opposite is true: it would appear without a doubt that their use has a positive impact , especially in the medium-long term.

Research from McKinsey & Company found that using the right ESG strategy can benefit operating profits by up to 60%. McKinsey reports “the magnitude of the investment flow suggests that ESG is much more than a passing fad or a feel-good exercise.”