Do you need a website and social media for your business?

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Written by Sandra Aguado
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The recent 2021 Social Media Study by IABSPAIN states that 93% of the Spanish population uses the internet. Of that large percentage, 85% are social media users.

We are talking about nearly 27 million individuals, so the answer seems obvious, however, do you really need a website and social media for your business?

Stay and find out.

In order to answer this question, the first thing you need to consider is whether or not your target audience is part of the Internet population. Although the data seems to indicate that everyone is an Internet and social media user, that is not the case. There are still many people who are not familiar with the new virtual tools taiwan phone data and, therefore, do not use the Internet on a daily basis.
Let's say, for example, that you have a tourism business aimed at a mature audience, commonly known as the elderly. Do you think that having a website and social media for your business would have any effect?

Get to know your social media audience
The first step you should take, therefore, before launching into the creation of a website and social networks for your business is to investigate whether your target audience is present on the Internet. Finding out the audience of each network will be easy thanks to the different annual studies that advertising and marketing companies carry out, such as the one mentioned above by IABSPAIN.