Building Long-Term Relationships Through Lead Generation

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This report highlights a clear risk linked to disinformation . In fact. the first weekend of the festival was marked by #Kategate. a "cheapfake" that perfectly illustrates the limits of reality in a world where any six-year-old child with an Internet connection can now create fakes that are more professional than Buckingham Palace .which has just destroyed its reputation as a reliable source.. Charlie Warzel perfectly describes in The Atlantic this new world where " Nothing is true and everything is possible .


" The overreaction of the press agencies that immediately "killed" the algeria telegram photo after the first suspicions of manipulation is a sign of a new era of transparency for some. and the end of reality for others . Just before SXSW. reality had already been disrupted by fake phone calls in New Hampshire . imitating Joe Biden's voice to dissuade people from voting in the state's primary. the first in the country.

Notice of removal of the now famous photo at Reuters. an extremely rare occurrence in agencies. which. like the media. must defend their role as trusted intermediaries In any case. the scandal surrounding the manipulated image has disrupted a series of panels. including one on AI and Journalism: The Massive Consequences When Truth is AI.