The Spanish cold coffee brand has announced the closure of its account on this social network, as activity and interaction levels have decreased considerably for some time now. The firm explained in a statement that most of its community has migrated to other social platforms, so now it is time for them to migrate as well.
Maria Patiño closes the Facebook of Kaiku Caffè Latte
Even though the closure of a communication channel is not news to be celebrated in a company, Kaiku Caffè Latte has decided to take things with humour. To do so, they have chosen the charismatic María Patiño to interpret the communication of a journalistic exclusive, which is full of bloopers, memes and funny phrases.
In the piece, Patiño draws a parallel between the closure of the channel and the correct way to close a glass of cold coffee. In addition, she has hinted at the reasons that motivated the decision to close the channel when checking it on her mobile, pointing out “121,000 followers… Why do you want to close it? Well, of course, nobody interacts here” , taking the only comment written by “Yolanda” to invite all users to follow and enjoy Kaiku’s content on its other social networks.
Confirming what the company had said in the video, the uganda number data piece was shared on Kaiku's Facebook account and only received 20 reactions and 4 comments... from two users . And, on top of that, one of them claimed to have visited the channel after seeing the commercial on Instagram, just to confirm that the news was true. A poetic irony that, without a doubt, reinforces the decision to close it.
To end the spot, Patiño offers his services to other brands to close any channel they want, takes out a sign with his popular phrase " Go dream somewhere else " and does a little farewell dance.
The Kaiku Caffè Latte marketing team and Fly me to the Moon, the agency in charge of managing the brand's social channels, were in charge of creating and creating the spot, which was broadcast on all of Kaiku's social channels. Araitz Dacosta, Brand Manager of Kaiku Caffè Latte, said in a statement that "Facebook has given us a lot of joy and has allowed us to reach our target audience, but it is time to focus on other social channels. Our consumers have already done so and we cannot be left behind. The world of social media is evolving rapidly and it is our job as content creators to always be aware of the new platforms and channels that emerge."