By Maria Bastero
Content Manager at Marketing4eCommerce
Samy Alliance , the global communications, digital marketing and social media agency, has announced the acquisition of Kurio , a Finnish creative agency specialising in social media. This strategic move coincides with the celebration of its tenth anniversary and will strengthen Samy Alliance's international expansion.
Since its founding in 2013, Samy Alliance has shown great growth, consolidating its presence not only in Europe , but also in the United States and Latin America . In fact, it is ranked 521 in the Forbes FT 1000 ranking , which includes the fastest-growing companies in Europe.
On the other hand, Kurio , was founded in 2012 in Helsinki, vietnam number data Finland, and is characterized by a creative and innovative approach in the field of social media , collaborating with world-renowned brands such as Microsoft and Nokia.
Expansion to break the €1 billion revenue barrier
The arrival of Kurio represents not only a geographical expansion into the Nordic countries , but also an opportunity for innovation. Patricia Ratia , co-founder of Samy Alliance, highlights the importance of Helsinki as a design and innovation HUB, which will act as an experimentation laboratory for the company. « The arrival of Kurio allows us to continue growing as a company by entering the Nordic countries, a market with enormous potential that has the highest rate of social media adoption in the world , reaching 81.7% of the total population.
Furthermore, we are excited about the idea of having a HUB in Helsinki, an amazing city with a strong focus on design and innovation. This HUB will certainly function as an experimentation laboratory for Samy Alliance , allowing us to export innovation to other markets. We are also excited about the know-how that the Kurio team brings to our alliance in terms of social media , and we are completely confident that it will translate into a stronger offering and better service for our customers .”