The Art of Selling on WhatsApp: Insights From Rasayel's Journey

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Rasayel was developed to fill a crucial gap: managing complex sales funnels directly through WhatsApp. Existing tools fell short, lacking the necessary features to fully handle the sales process on this platform. Specifically, these tools did not adequately provide for the organization of sales activities, the qualification of leads, and the personalization of customer interactions. Rasayel brings these essential capabilities together, enabling sales teams to streamline their processes, effectively engage with leads, and tailor communications to meet the unique needs of each customer.

To better understand the impact of Rasayel on our sales processes, vietnam whatsapp phone number we talked to our sales team about their daily use of the platform. This case study highlights the key Rasayel tools that have significantly shaped our approach to sales. By examining how our team uses these tools, we can see the benefits and improvements in managing sales activities directly through WhatsApp.

Sales Process: From Initial Message to Closing Deals
1. Lead Qualification with a WhatsApp Bot
Rasayel’s WhatsApp bot is triggered as soon as we get a message notification from a new lead. To qualify leads, the chatbot uses:

WhatsApp Flows to guide leads through information-gathering paths.
Interactive Messages to assess responses quickly.
A chatbot in Rasayel sends a WhatsApp flow

Ashraf, a team member, shares, “The bot saves us time by filtering out unqualified leads automatically.”

2. Team Assignment & Workload Management
Once a lead is qualified, our bot automatically assigns it to the sales or support agent. It makes these assignments based on language preference, specific use cases, and agent availability. This ensures that every customer interacts with someone who can best address their needs and questions.

The Team Assignment feature balances the workload among team members and boosts overall team performance and efficiency. For instance, if the contact is a new lead they will be assigned to the sales agent based on their vertical and use case - Mostafa specializes in serving accounting firms, Mahmoud focuses on fintech companies, and Ashraf is dedicated to businesses in the HR sector