Personal branding is the process of

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Personal branding is the process of understanding your goals and formulating an identity that aims to achieve those goals. For instance, if you wish to attract higher paying clients, it might help to pose yourself as a premium skilled individual with lots of experience and better deliverables. Or, if you want to be viewed as a CEO who is an expert in your field, you might need to publish peer-reviewed articles and present in seminars or conferences about your experiences.

Curation is the keyword. You must carefully curate how you present cayman islands telegram in every social interaction so that every perception aligns with your goals. However, it doesn’t come easy. You need to see that your language, style, messaging, people surrounding you, and platform of choice correspond to your desired identity.

Personal branding is closely tied to the internet because you can quickly build your presence. Although personal branding happens offline, it is online where it has the most significant impact.

Consider recruitment. According to a Career Builder study, 70% of hiring managers would look up to social media to screen candidates. And unfortunately, 30% of them think it’s a reasonable ground for rejection. Another study on 156 human resource and marketing specialists found that 86% of recruiters would immediately look up a candidate’s LinkedIn profile after receiving the application.

And it doesn’t just happen in recruitment. Personal branding is also for tenured people like CEOs and executives. Remember to these people, their target audience matters a lot. In this study, 82% of consumers would trust a company whose CEO is active on social media, and 43% would consider a CEO’s reputation. This means every CEO should be careful how they present themselves online.