Introducing WhatsApp Group Chat: A Guide to Groups on WhatsApp Business Platform

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Ever felt like juggling customer communication on multiple platforms is like herding cats? We’ve all been there, bouncing between Slack channels, email threads, and various apps to keep everyone in the loop.

Well, that chaos is over because just a week ago, on June 6th, at Conversations 2024, Meta’s business messaging event, the latest WhatsApp Business feature, WhatsApp group chat, was introduced!

Imagine having all your customer interactions neatly packed into a single, convenient chat. Sounds like a dream, right?

What Are WhatsApp Groups?
WhatsApp Groups have been a popular feature in the regular app, allowing users to create group chats. Now, this functionality has been added to the WhatsApp Business platform.

Businesses can create group chats for their customers on WhatsApp. This means sales teams can keep multiple stakeholders informed and engaged in real-time, speeding up communication and reducing the need for bahamas whatsapp phone number switching between different platforms.

A conversation in WhatsApp groups.

Use Cases for WhatsApp Groups on the WhatsApp Business Platform
WhatsApp Groups offer many advantages for businesses. Here are some practical use cases that illustrate how WhatsApp Groups can be effectively used on the WhatsApp Business Platform.

Sales
Having a shared group allows you to involve multiple people and stakeholders in the negotiation process until deals are closed. This helps improve communication and transparency, rather than just sending emails back and forth.

For example, the sales team could set up a shared group with the key decision-makers at the client company. This allows everyone to be looped in on the status of negotiations, share feedback and ideas in real-time, and reach agreement faster than relying solely on email communication.

Support
Creating a shared group with the business you are working with allows you to get support more efficiently while also keeping your own stakeholders informed.

In this scenario, your support team could be part of a shared group with the customer’s team. This enables faster issue resolution, as the customer can directly engage your support staff. At the same time, your own internal stakeholders can stay up-to-date on the support status and any actions needed on your side.