What are the components of a WhatsApp newsletter? #

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The next generation of messaging comes with the WhatsApp Business Platform/API. Businesses using WhatsApp’s Business Platform can connect their business account with a customer communication platform and unlock the full potential of WhatsApp:

Team inbox
Advanced automation
Chatbots
Reports
Unlimited broadcasts
Marketing campaigns, and more
To send a newsletter or initiate any kind of conversation with your customers via the WhatsApp Business Platform/API, you must use message templates. Templates are customizable messages with placeholders for variables or parameters that make the newsletter personalized for each customer.

Before sending a newsletter, the template needs to be approved by WhatsApp, which can take up to 24 hours. If you want to learn more about the dos and don’ts of creating a message template, read our article How to Make Sure WhatsApp Approves Your Message Templates.

If you want to learn more about the different features available within the app and the platform, read The difference between WhatsApp Business app and WhatsApp Business Platform/API.

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WhatsApp opt-ins and customer consent
One thing you must know about WhatsApp is that it’s very serious about protecting its 2 billion users from receiving spam messages. If you want to start a conversation with a customer, first you must ask for permission or obtain an bahrain whatsapp phone number opt-in.

You can include a checkbox in your signup form, for example, as a way to ask for your customers’ consent.

If, on the other hand, many customers report your WhatsApp Business account for unwanted or unsolicited messaging, your business may be restricted from using WhatsApp services. To comply with WhatsApp policies, make sure you keep a record of all the opt-ins you’ve received.

If you want to learn more about collecting opt-ins, read our article: Opt-ins, consent, and WhatsApp best practices & policies.

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What are the different types of WhatsApp newsletters?
Think about the goals you want to achieve with your newsletters. Are you trying to nurture relationships with your subscribers, boost sales, increase brand awareness, or maybe all of the above? Now, put yourself in the shoes of your customers. What do they want to hear from you?

Personalized special occasions and offers for holidays, birthdays, or promotions, like Black Friday
A new product or service announcement
Exclusive discounts
Updates about your company and the positive effect they’ll have on your customers
Event promotion
How-to guides
Blog posts
Behind the scenes
Customer feedback request
FAQs