By Daniela Carrasco
Marketing4eCommerce Editor
ANDOne year goes by and another one arrives. The beginning of 2024 brings changes to consider if you are looking to start a new social media strategy . Metricool ’s 2023 Social Media Study has shed light on significant transformations and emerging trends that are likely to outline the digital landscape in 2024. Through the exhaustive analysis of 9 platforms and 978,379 accounts, the report highlights substantial changes in key metrics, underlining the decline in impressions, interactions, and reach amidst the growing content saturation.
In the nomenclature used in the study, a distinction is made between different account sizes : Tiny (0-500 followers), Small (500-2,000), Medium (2,000-10,000), Big (10,000-50,000) and Huge (50,000-55M). This classification seeks to capture a variety of account sizes within a tiered structure.
What are the content trends on social networks?
2022-2023 saw a number of changes. Declining bulgaria number data impressions, engagement and reach on social media reflects the growing content saturation , negatively impacting key metrics. Platforms like Facebook are experiencing a notable reduction in reach and engagement, despite the introduction of formats like Reels. While the engagement metric has resisted the decline, fewer accounts are being reached, underlining the importance of more effective content strategies .
Instagram Keys
The vertical video format continues to reign supreme, with Instagram having surpassed one million Reels , meaning more than double the number of Reels published compared to the previous year. This increase in publication has brought Huge accounts 18.26 % more interactions .
Meanwhile, the frequency of post publication has decreased, which has caused engagement to fall. But if there has been a format that has stood out in terms of publication frequency, it is Stories. This, in turn, has been reflected in great reach results.