Moisés Mateo explained that they enter transversally into different types of eCommerce at different times thanks to Moodular, which allows a client to sell internationally both in their online store and through marketplaces. “It is a tool that started with a large client, from the footwear sector, with physical stores, but then it evolved. Right now we have all kinds of clients, even those who have both physical sales and their own store as a marketplace. What clients ask us most is how to optimize warehouse management, because small companies have space restrictions: optimizing it allows them to improve their results . ”
In her speech, Silvia Rumbo highlighted the importance of analysing the phenomenon of abandoned shopping carts in eCommerce , knowing why sales are cut off, knowing the possible frictions and how the checkout process can be improved to eliminate them. "For example, in Sabadell, we have a payment format by link that allows us to send a link to users who have left an abandoned shopping cart, with promotions, which allow them to recover and convert," she highlighted.
Artificial intelligence has undoubtedly been the big costa rica number data topic in the sector's news in recent months, so we decided to reserve a space to bring its business applications closer and open the afternoon session after the Lunch Storm.
Montse Labiaga , CEO and director of innovation at Fotografía Ecommerce, was in charge of introducing us to the world of ChatGPT, Dalle-3 and other generative AI tools.
“As a businesswoman, I understand that generative AI is as important as the Internet once was . I am passionate about this field and exploring how to apply it to business ,” began Labiaga, who gave the example of Gioseppo , the footwear eCommerce store that has been using AI for some time to plan trends and demand, before giving the most obvious example of the current application of artificial intelligence, in the field of generating written content. When using generative AI in applications such as generating product descriptions in eCommerce, she stressed the importance of using the right prompt: “if you use an empty, generic prompt, you will get an empty, generic result.”