Telefónica hacker Chema Alonso reveals the keys to the "fourth platform"

[ayeshshiddika11]

Two years ago, Telefónica signed one of the most famous hackers to its team and, since then, Chema Alonso has been working on an ambitious project with which the company aims to return control of data to users.

Called the fourth platform, this initiative proposes the creation of an application, Aura, with which users can find out what data Telefónica has and decide whether they want to share it with third parties in exchange for compensation.

The truth is that the idea sounds new zealand phone data good, especially for users, but there are many doubts that the company still needs to clear up before continuing to create a business at the expense of information as sensitive as its customers' data.

Chema Alonso , head of data at Telefónica, has spoken about his plans in an interview with El Confidencial.

Thus, although it assures that 70% of the company's income comes from mobile communications, its foray into the world of data is not new, since, since it launched the Dynamics Insights service in 2012, the operator has sold general information about its users, although it points out, "where we will never get involved is in the sale of personal data, as other Internet companies do."

Simplicity of services, transparency in data and control of information. Through these keys, Alonso defines the pillars of the fourth platform, which, he highlights, will become a reality through Aura, an artificial intelligence application controlled by voice.