By Laura Alonso
LWeb push notifications are notifications that the user receives in their browser (mobile or desktop) without needing, for example, an app downloaded or their email address. All they need to do is visit a website and agree to receive this type of communication.
Benefits of web push notifications
How to use them
Elements of a web push notification
Tools
Differences with push notifications apps
Benefits of web push notifications
Web push notifications are currently a powerful ecuador number data marketing tool, used by many companies and media outlets. But how do these notifications benefit companies? We summarize it in the following points:
They help increase traffic
In eCommerce, they are used to promote products and services, as well as specific offers. In the case of blogs or media outlets, relevant news that may be of interest to readers can be highlighted.
They involve the user with our brand and provide trust.
In e-commerce applications, they are used in important functions such as recovering abandoned shopping carts .