Before deciding what marketing actions you are going to take, you must have a budget of how much you can (or want) to invest. My advice this year is to make a strong investment in attracting visitors to your eCommerce, unless there are indicators in your sector or your specific business that advise you otherwise. Measure your marketing efforts well and adapt the percentage of the annual marketing budget that you are going to invest in Black Friday and Christmas to the percentage of annual sales that you make on those dates.
It doesn't make much sense to spend 50% of your annual marketing budget in December if you're getting 25% of the sales for the entire year. Nor does the reverse make sense.
Preparation of graphic materials
All the graphic materials you are going to use in el salvador number data your campaigns (videos, photos, infographics, etc.) must be ready by November 15th. If not, you'll be caught out. That is, if you are going to show products, you have to have them in your warehouse by those dates.
As your eCommerce business is approaching its busiest time of the year, you should expect to find your website with its face and ears clean and smelling of cologne. This means that, for the love of God, update its content, prepare a good featured image for each campaign, create visual and attractive CTAs , remove outdated content… Your website is the main place where you convert leads into customers, don't forget it.
Warm up your engines on social media
If you want to prepare for Black Friday and Christmas properly, you should start warming up the atmosphere on your social networks a week or ten days before. After all, people will wait for Black Friday anyway and you won't be selling a thing on those days.