9. Buying lists is not harmful. If you want to buy a database, you will first have to make sure that the people or institutions that appear in it have given their consent. Otherwise, you could have problems with the GDPR. The recommendation is that you do not buy lists because it could compromise your reputation and your image.
10. The sender must always be the company. Not necessarily.
11. Emojis in the subject line. It's true that an emoji in the subject line helps an email stand out in the inbox and increases the opening rate, but there are more resources. Good copy can create the same effect.
12. The subject should be short. This is usually pakistan phone data recommended, but here too it is up to you, taking into account that there is a character limit and if you exceed it, the full text will not be displayed in the email managers.
13. The preheader doesn't matter. False, rather it is an essential element to capture attention. It should be personalized.
14. A newsletter is just HTML . It is true that it is created using this language, but it is not like the language used on the web . Therefore, it is recommended that the templates be prepared by someone specialized in HTML .
The name of one of its representatives is also valid.
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