Furthermore, this type of practice can cause us more than a few headaches if we do it in any way, without offering all the guarantees regarding the transparency and randomness of the draw. Therefore, it is advisable to take into account some aspects when implementing these actions.
As Almudena Curero, Senior Manager of Legal Compliance at KPMG, explains , these types of promotions must be publicised and known in advance by the recipients who may benefit from them. In addition, their bases must be objective , in order to prevent possible comparative grievances between their potential recipients.
We must also avoid creating special promotions aimed at a few individuals , excluding the rest, since this type of restricted raffle can give rise to suspicion. And promotions that are managed in an opaque manner are also worrying .
The KPMG expert therefore specifies that romania phone data when designing this type of promotion on social networks , it is necessary to take into account the target group . The smaller the group, the greater the risk that it is not a real promotion.
Transparency in actions on social networks
Transparency and publicity of the conditions of such actions on social networks must also be considered , knowing their terms in advance , even registering them before a notary or in a reliable manner.
In this regard, he emphasises that the advantages or prizes that are based on non-publicised or very restricted bases exponentially increase the risk that the draw may be considered fraudulent.