According to the British group's survey of 202 marketers in the United Kingdom, they are increasingly afraid of data. 72% of them say that data analysis is the most important skill to acquire within 2 years.
27% of them also assure that the lack of skills is one of the 3 things that most hold back their data analysis. phone number list
While it may seem "normal" that marketers want to train in data analysis, it should be noted that it comes out on top of other training sectors. These training courses are often considered much more important in the eyes of professionals in the sector:
Graphics
Web Development
Social Networks.In reality, omnichannel marketing as we know it today, which is almost all marketing, is driven by data.
Whether it's the habits of Internet users on social networks or the web, data is everywhere, and the amount to be taken into account increases every day.
But let's not kid ourselves: we can see right away where BlueVenn is going with this. The company markets a customer data platform ( Customer Data Platform ) that could help companies lacking skills.
If this is true, the observation of omnipresent data in marketing leads to a reality that is often little revealed.