It's difficult to answer this question. Obviously, it depends mainly on what you have to share. But ideally you should have at least daily activity on Twitter and publish 2 to 3 times a week on LinkedIn and Facebook. In any case, the main thing is to create meetings with your audience. 03. Create quality content and vary formats We can endlessly rehash the debate on the ideal frequency of publication. But the essential criterion for developing a community lies elsewhere. It is the quality of your content that will dictate whether Internet users want to follow you… or not. Hence the need to create a differentiating and engaging. To succeed on social media, you need to create content that demonstrates your level of expertise.
This is especially the case on LinkedIn where people are looking for relevant information. This is true on other networks as well, but on Facebook, which is more of a "mainstream" network, you will also need to make sure that you make your brand accessible and likeable. Variety is also a condition for success on social networks. Not all Internet users are sensitive to liechtenstein number the same formats and some ask for "snack" content . Visual formats (images, infographics) and videos have a significant potential for virality. Thus, they will help you reach more Internet users and grow your community. To develop your communities on social networks, you can also rely on the established communities of influencers or bloggers in your sector.
By practicing guest blogging , you add your host's sharing capabilities to your own. You will therefore reach Internet users who are potentially interested in your offers and, in any case, sensitive to your expertise. Obviously, for this to work for you, you need to publish quality content and provide added value to your readers. It is also important to build relationships with authoritative blogs in your field that have enough exposure to reach a significant audience. Developing your communities on social networks is a job that requires quality and regularity.
Not only do you have to publish messages that are relevant to your target customers, but you also have to adapt them to the specific functioning of each network. In addition to actions to generate organic reach and grow your audience, we have also noticed at Plezi that our communities have grown considerably with the implementation of sponsored campaigns on social networks. But, here again, the watchword remains the same: the quality of the message.