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Digital marketing is quite difficult to master. New trends are constantly emerging, consumer behavior is constantly changing, and Google updates its search engine algorithm 500-600 times every year. 

In other words, the field of digital marketing is constantly evolving. To keep up with the competition and keep up with consumer demands, your business should too. 

With that being said, let’s take a look at some digital marketing statistics that will help you take your business to the next level. 

Email Marketing 
1. There will be around 4.4 billion email users worldwide by 2023
A person using a smartphone while typing on a laptop, with a blurred orange object in the background.

Although email has been around since the Internet became a reality, email remains one of the most powerful marketing channels to this day. 

And with more than half of the world’s population actively using email by 2023, email marketing isn’t something to ignore. 

But that doesn’t mean you should apply the same email marketing tactics as you did in the old days. Most people associate standard promotional campaigns with spam, so a one-size-fits-all tactic may not work so well. 

2. Segmented campaigns can increase revenue by up to 760%

In contrast to other marketing channels, emails feel more like a one-on-one conversation between businesses and their audiences. If done right, that is. 

This is where micro-segmentation comes in. This is the process of dividing your audience into multiple groups based on criteria such as purchasing behavior, demographics, personality traits, etc. 

As a result, micro-segmentation allows you to create even smaller, personalized email campaigns that explicitly target each segment of your audience, ultimately leading to higher conversion rates. 

3. A/B testing can increase ROI by up to 37%

Getting your emails right the first time is not that easy. That said, you need to continually experiment with new copy, subject lines, CTAs, or images and see what works best for you. 

An effective way to do this is A/B testing. This is a widely used testing methodology, especially popular in email campaigns. 

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This process involves testing two variations of the same vietnamese offer format, with slight variations between them, to see which works best. 

As a result, A/B testing allows you to see exactly what works and what doesn’t, leading to data-driven decisions, better user engagement, and higher conversion rates. 

But when you run A/B tests, keep in mind to only change one variable at a time, like your subject line or CTA copy. This allows you to pinpoint how specific changes impact your email campaigns. 

SMS Marketing
4. 80.5% of consumers check text messages within five minutes of receiving them
In the digital marketing space, SMS (Short Message Service) is emerging as a powerful tool to reach and engage audiences. As of 2022, statistics indicate a growing interest among consumers, with 91% expressing a willingness to sign up for text messages. This presents a valuable opportunity for businesses to tap into a highly engaged audience.

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