Activate your customer via mobile: 6 tips for your strategy

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I am sure I am not the only one who uses the Deliveroo app to order a takeaway or checks with an app whether my package is on its way. Due to the ease with which you can do everything on your mobile phone, we are in direct contact with all kinds of brands and companies almost daily. It is therefore not surprising that many companies are eager to respond to this directly with a mobile marketing strategy.


According to the Salesforce State of Marketing report of 2016, the use of SMS among marketers has increased by at least 111 percent in recent months. This is largely due to the enormous worldwide adoption of smartphones. There are currently more than 2.6 billion smartphone users worldwide and that number will grow to 6 billion in the near future. Business service providers often use SMS to contact customers and thus increase the level of service towards their customers. Think of an order confirmation in web shops, but also authentication by means of SMS when using internet portals. Consumers afghanistan telegram number list seem to embrace this accessible and fast way of contacting a company.

We are busy with our phones all day long
Our intimate relationship with our smartphone is also remarkable. It turns out that more than half of all smartphone owners use their device to text, email or do social media updates within fifteen minutes of waking up. That doesn’t stop for the rest of the day. We are busy with our phone all day long. At least I am. It is the place from which I work and can be reached; both for private purposes and business.

What marketers need to remember is that mobile devices, in addition to being reachable virtually anytime, anywhere, also allow us to connect and interact with a brand across a variety of channels in a highly personalized way. Whether it’s asking a restaurant to book a table for you via Twitter or using a company’s app to buy a product, each of these channels offers customers a one-on-one experience.

Personal communication via WhatsApp and a CRM system
Suitsupply uses WhatsApp to provide styling advice to customers . The customer sends a photo of a suit that they have hanging in their closet, for example a new tie or shirt is being sought. Suitsupply sends photos with suggestions via WhatsApp. If the customer is interested, the set can be immediately prepared in the nearest store. Because WhatsApp is linked to the CRM system, it can be checked immediately who the customer is, whether they are an existing customer and whether there has been contact in a similar situation before. This enables SuitSupply to adapt their communication to the customer's wishes in a personal way.



It’s these opportunities for simple, personalized engagement that are making mobile marketing a priority, despite the fact that there are so many other channels to focus on. The State of Marketing report found that between 2015 and 2016, the use of mobile push notifications increased 145 percent, while location-based mobile tracking increased 149 percent.

In addition, more than three-quarters of marketing managers indicate that a successful mobile marketing strategy has a positive impact on overall customer interaction.

A tailor-made customer experience
However, it is important to remember that the key to successful mobile marketing is not isolation. Today’s customers want a tailored customer experience, but not one that comes to them in a fragmented way. Consumers want the same experience across all channels, whether it’s web, email, social, phone or face-to-face. Marketers need to view mobile as an additional channel and look for ways that channels can complement and complement each other to add even more value to their customers.

One thing is clear: customers will only become more 'connected', because the number of devices used worldwide is increasing rapidly. That is why it is important for companies that want to be successful today to develop mobile marketing campaigns that fit perfectly into the 'customer journey' that customers go through. Offer customers a one-on-one and personal experience on every channel. I believe that you can then take steps and serve your customer optimally.