Data-Driven Personalization at Scale

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AI Adoption in Marketing Success
Personalization in Marketing
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How Marketing Executives Are Scaling Personalization
The numbers from our research tell a compelling story about personalization in 2025:

90% of marketing leaders offer somewhat or very personalized experiences.
86% report that personalization increases sales moderately or significantly.
18% cite rapidly changing audience lives as their primary challenge.
Beyond Basic Personalization
These statistics only tell part of the story. In austria phone number material my conversations with marketing leaders, I discovered they’re completely rethinking what “personalized” means in 2025. VP of Marketing Deb Garber emphasizes this evolution at Kount, an Equifax company focused on fraud prevention and digital identity solutions.

“Marketing is constantly evolving, and so are our target audiences,” Garber explains. “What they want, how they behave, how they want to be communicated with is continually shifting and can make it challenging to keep up.”

marketing executive, statistics from marketing executives on personalization efforts

For financial services companies, this challenge is particularly acute. Marla Pieton, senior director of influencer marketing at Alkami, a digital banking platform, has seen how sophisticated personalization drives actual business results.

“In digital banking, the faster we can analyze account holder behavior, the faster we can tailor products and services to meet their needs,” she explains. “This level of personalization can be the deciding factor in whether an account holder remains loyal to their financial institution or seeks alternatives.”

The solution? According to Pieton, it’s about modernizing your technology stack: