Now that you know how to set up your lead re-engagement strategy , take a look at some more tips on the subject. Stay tuned!
Understand the reasons for disengagement
One way to understand the reasons for churn is by conducting research and investigating your leads ’ possible objections .
Rethink the persona
Focusing on a persona that doesn’t armenia phone number resources make sense for your business is another reason why your leads disengage.
There is no point in having an excellent process, qualified professionals and a quality service if your persona is not aligned with all of this, right?
The persona is the ideal consumer of your product or service, which is why it is essential that this is in line with reality, otherwise, you will only be investing all your resources to attract unqualified leads , which results in a low conversion rate .
The absence of a persona is also a problem, since there will be no direction , and it will be as if potential customers were chosen randomly.
Qualify the steps
Qualifying each stage your leads go through is another action that can help them stop being disengaged.
Typically, a lead goes through a few steps on a website, for example:
Visitors > Lead > MQL > SAL > SQL > Customer
Understanding what to do at each stage to qualify them for the next one can be a strategy to reduce this lead disengagement .
What is the role of an automation tool in lead re-engagement ?
As previously stated, it is not recommended to send email marketing to disengaged leads , but it is recommended that you create personalized campaigns to reestablish relationships with these people.
So, what do you do with these leads that are at the base and do not interact with your content, but are within the ICP defined by your strategy and may buy in the future?