Product Marketing: The Importance of Open and Free Demos
Today we have an article about Product Marketing. During my experience as a consultant at Wild Wind Marketing for companies that make technological products, I have heard entrepreneurs say things like these many times:
“I don’t have a demo available because my product is not stable.”
“I don’t have an open demo because my product is complex.”
“My leads can’t sign up and try my product because they won’t know what to do with it.”
I ask you the following to those who have ever thought like this:
Who is going to remove complexity from your product? Your technicians?
Who is going to buy algeria whatsapp number database test your product to make it more stable? Your technicians?
The bad news is that your technicians:
They are too addicted to what they develop.
In 80% of cases, they don't understand the business needs of the people they develop for.
They don't know what the market demands.
They don't have to suffer daily work with software like yours.
Demos and trials are direct tests against your buyer, who is the one who truly knows what they need.
The problem isn't that your customer sees your product and runs away because it's not stable or usable. The problem is that you let that customer go without having learned what he or she values in your product and what he or she clearly thinks you need to improve. Inform your customer that he or she is using a Beta (or Alpha) and show him or her your product vision. He or she may buy from you more for what he or she hopes your product will be in the future than for what you offer right now. And if he or she doesn't buy from you, but he or she liked your vision, you will have a future customer and someone who will closely follow your product.