images section in a content audit template, content audit

[hoxesi8100@]

After that, I’d note the headlines or title tags on your page. A good rule of thumb is to make sure at least one keyword appears in an H2 to help rank.

Meta Descriptions
meta descriptions section in a content audit template, content audit

Here, I’d note whether the page has a meta description and what it is.

Pro tip: Here’s a guide to writing meta descriptions.

Images

Once I outline the headings and meta description, then I'll focus on images. I’ll include the file name of the images and note the alt text.

Pro tip: Alt text tells Google what your belgium phone number material image is about, so if your images don't have any, this is a good reminder to add them.

Internal and Outbound Links


Next, I’m going to focus on links: internal, outbound/external. I’d include the link URL and anchor text in the spreadsheet. Note: the above image doesn’t show anchor text, but you can add it in brackets near the link.

Pro tip: During the optimization process later, remove broken internal links, and make sure your page has at least three relevant ones. Remember, internal links help you to boost the traffic of other pages on your site.